原版现货 LOGO MODERNISM 标志现代主义平面设计图书.

大开本432页精装画册汇集约6000+商标标志设计

德国进口原版LOGO MODERNISM标志现代主义

这本书由延斯•米勒撰写，汇集了约6000个商标（主要集中在1940至1980年间），探究现代主义的态度和迫切是如何催生出企业形象。从媒体公司到零售巨头，从航空公司到美术馆，一应俱全。书中根据设计面向分为三个章节：几何；设计；印刷。每一章节又根据形式和风格细分为不同的小章节。

很多人对于现代主义美学在建筑、艺术和产品设计中的作用都非常熟悉。高耸的玻璃结构，或者简约的画布，我们都可以从这些设计中认识到巨大的技术进铂这一进步也肯定了人类的力量——重塑、突破环境限制，打破过去的惯例或约束。不太知名，但令人深深着迷，是现代主义平面设计的升华。

除了全书内容之外，本书还有几大亮点：延斯·穆勒为本书书写的标志历史；R·罗杰·雷明顿写的关于现代平面设计的文章。这两位都是平面设计大师，可以看到他们为本书的亲笔写作，实属难得。另外还有八位杰出设计师的简介和指导性案例研究，包括保罗·兰德、龟仓雄策、安东.斯坦科夫斯基等。

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

作者简介：

The author

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design in Düsseldorf. Recipient of numerous national and international design awards, Müller is Creative Director of optik design studio in Düsseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences, Düsseldorf.

The contributing author

R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design